Evil Mopac is a local Austin social media personality, who loves to talk all things Austin, and Mopac traffic. The Accounts Department was tasked with relaying information between the agency and our client, and managing the agency budget.

As the media lead, I was responsible for making key decisions on where to allocate our budget, and providing clear reasoning behind each choice. Additionally, I created a communications flowchart to outline the timing and sequence of our media flight schedules.

I was tasked with identifying why Fenty Beauty was not effectively reaching its Asian American audience and determining ways to better engage this group. This project enhanced my research skills, particularly in utilizing Mintel Reports.

One of my favorite projects, though unrelated to my degree, involved analyzing a local sustainability company in Texas, NetZe Homes. The company takes an innovative, eco-friendly approach to building and delivering homes. My team researched their brand identity, assessed their strengths, identified areas for improvement, and evaluated how they differentiate themselves from competitors.

For my Media Investments class, I was tasked with creating a broadcast buying grid for both audio (radio and podcasts) and offline video (broadcast and cable TV, as well as out-of-home video). The goal was to organize and allocate an advertising budget across different media types.

Due to privacy restrictions, I am not permitted to include specific station names, program titles, or book names in the grid.